EcoGenex - Sustainable Coconut Crafts Store
EcoGenex is an eco-friendly brand promoting handcrafted coconut shell dinnerware, organic essentials, and biodegradable home products sourced from Tamil Nadu farmers and artisans.
Results & Key Impact
The Problem
EcoGenex needed to build trust around craft sustainability and artisan fairness, while keeping store setup expenses minimal as a bootstrapped startup.
Project Goal
Launch a clean direct-to-consumer online store that allows conscious consumers across India to purchase organic crafts directly without paying 30% marketplace platform commissions.
Our Solution
Designed an earth-toned, minimalist e-commerce storefront with high-converting product storytelling, transparent artisan sourcing details, and smooth mobile checkout.
Scope & Deliverables
- Full e-commerce product catalogue
- Brand color palette and typography system
- Mobile-friendly checkout with UPI payment
- Order tracking and receipt email setup
- Search-optimized product metadata
Tools & Technologies
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