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EcoGenex - Sustainable Coconut Crafts Store

EcoGenex is an eco-friendly brand promoting handcrafted coconut shell dinnerware, organic essentials, and biodegradable home products sourced from Tamil Nadu farmers and artisans.

Results & Key Impact

+210%Online OrdersPan-India retail and wholesale orders
1.0sPage Speed IndexOptimized WebP product assets
24%Repeat CustomersBuyers returning for sustainable essentials

The Problem

EcoGenex needed to build trust around craft sustainability and artisan fairness, while keeping store setup expenses minimal as a bootstrapped startup.

Project Goal

Launch a clean direct-to-consumer online store that allows conscious consumers across India to purchase organic crafts directly without paying 30% marketplace platform commissions.

Our Solution

Designed an earth-toned, minimalist e-commerce storefront with high-converting product storytelling, transparent artisan sourcing details, and smooth mobile checkout.

Scope & Deliverables

  • Full e-commerce product catalogue
  • Brand color palette and typography system
  • Mobile-friendly checkout with UPI payment
  • Order tracking and receipt email setup
  • Search-optimized product metadata

Tools & Technologies

Next.jsTailwind CSSTypeScriptE-Commerce ArchitectureRazorpay / UPI

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